Redesign Herbalife Nutrition's corporate website, which serves international distributors from the United States, Canada, Mexico, Jamaica, Puerto Rico, and Trinidad and Tobago.
Challenge
Redesign Herbalife Nutrition’s website MyHerbalife.com so it reflects modern design best practices and supports the brand’s identity.
Objectives
• Develop a content governance model and drive the adoption across orgs
• Align with cross-functional teams to update the content and design
• Enhance the website’s user experience on mobile and desktop
My role
• Audited 1K+ webpages, analyzed metrics, and identified opportunities for improvement
• Collaborated with stakeholders from various departments to define goals and develop a content strategy
• Restructured the information architecture to improve navigation and accessibility
• Teamed up with the localization team to transcreate content
• Created wireframes to ensure a cohesive and consistent UX across the website
• Established content standards and governance to maintain a high-level of quality and relevance
Original Website
Sections of MyHerbalife.com had become dumping grounds for content, which was often orphaned.
Research
After evaluating the information architecture, I created updated site maps like this one, which helped stakeholders visualize and understand the new content hierarchies for their pages.
The Mod Squad
I designed the content with modular wireframe templates to ensure a cohesive visual style throughout the site.
One Doc for All
To simplify collaboration and alignment between digital marketing, design, and our various stakeholders, I created Word documents that contained metadata, new content, and design recommendations.
How It Started
This page was meant for new Distributors but was confusing to navigate and contained outdated content and design.
How It's Going
The new content is conversational and designed to make Distributors feel supported and empowered in their journeys.
Retrospective
Working through the pandemic on a remote cross-functional team, we successfully completed the content migration from TeamSite to Adobe Experience Manager and redesigned MyHerbalife.com.
To ensure that we didn’t repeat the mistakes of the past, we put the insights from our audit into practice and drove a 100% adoption of content governance across orgs.
We enhanced the user experience by spearheading a mobile-first design approach to support the needs of Distributors who run their businesses from their mobile devices.
Since the new website is more reliable and contains all the necessary resources to support a business and order products, we decreased web-site specific technical support calls by 36%.
Herbalife Nutrition is defined by its community and purpose, and now its website has a voice and tone that reflects its brand identity.
